We’re talking with Susan Hayse, our website maker. Susan has been building and managing WordPress-based websites since 2007. After 20 years working in the nonprofit world, Susan has joined the EB Advisor Marketing team.
Hi Susan! Where are you from?
Hi there! I’m originally from Lexington, Kentucky. My family has deep roots in Kentucky, stretching all the way back to Daniel Boone. I currently live in the Chicago area.
You spent a long time working for nonprofits. What about nonprofit work engages you?
I guess I’m a do-gooder at heart! Most of the nonprofits I’ve helped have a staff that’s spread pretty thin. Digging into the challenge of making their brand more visible and creating websites that accomplish their goals is so much fun. That thrill of solving a puzzle applies to any organization, non-profit or commercial. I particularly like the idea of helping evidence-based advisors because they put their client’s interests first.
What sort of nonprofit missions have you supported?
Everything from a Catholic religious order to a literacy organization to food justice. Lots of groups, small and large.
What hobbies do you most enjoy when you are not working?
I thought work was a hobby! I’m an avid cyclist – aren’t all cyclists avid? The roads don’t call me anymore and I’ve transitioned to path and trail riding. There’s a beginner group ride I lead for my local cycling club. My husband and I love the outdoors and we’ve recently purchased a teardrop trailer for camping. My goal is to see as many of our National Parks as possible.
As the website maker for EB Advisor Marketing, what do you find to be the most challenging part of your job? What part do you enjoy most?
Thank goodness we have Jen Rico as our project manager – she keeps me on-task and pointed in the right direction! Problem-solving for clients is both a challenge and an enjoyment. Everyone’s online presence and brand is unique and I enjoy the research involved in finding that perfect solution for them.
What’s the secret sauce in dealing with clients?
Listen. Then ask questions and listen some more. Often people don’t know exactly what they want or need, but conversations and the right questions can benefit everyone.