Since we perceive the world through a prism of our biases, efforts to persuade others that our opinion on a given subject is the “right” one, ignores their perception of the same issue, which is influenced by their biases.
Your website should focus on making an emotional connection. You can do this by showing your “human side.”
I can still remember this event like it was yesterday. It was my first day of law school. I was attending my first class. The professor went to the blackboard and wrote these words: Assume nothing.