The founder of Veritas, Troy Knighton, has stellar qualifications. He has an accounting degree and a Master’s in Business Administration. He’s a Certified Public Accountant, with experience working at a major accounting firm.
It would have been easy to rewrite and redesign his website with a focus on his tax orientation. We could have produced videos of Troy in front of a green screen, discussing a tax issue. If we did that, we would have run the risk of having him come across as cold and impersonal.
Instead, we wanted to convey Troy’s warm and engaging personality and to feature the important role his family and outdoor activities play in his life.
When you view the videos, you can’t help being impressed by Troy. He’s an advisor you know immediately you can trust. You feel like you want to meet him and learn more about him.
Here’s what Troy had to say about working with us:
So happy I finally have a website that is warm, personal and unique to my firm. Dan and Jen were extremely responsive and clearly know what works and what doesn’t. They had great ideas while still focusing on my needs and goals.