With Arbor’s website, we followed the research indicating prospects want to get to know their advisor as a person first and then research their qualifications.
We worked closely with Aaron Andreas to achieve this goal. His home page is warm and engaging. When you go to the “Meet Aaron” page, you really get a strong feeling for who Aaron is and what’s important to him. The content is crisp and relatable.
Aaron is a well-established advisor who limits his price to financially established executives and high net worth retirees. We established this niche up-front.
Another major point of difference with Arbor is its fee structure. It doesn’t charge based on assets under management. We wanted to make that clear as well.
Here’s what Aaron Andreas had to say about working with us:
When I decided to update the Arbor Wealth Advisors website, I had difficulty trying to find a team that not only understood the financial advisory industry but would listen to what made my firm different from others. I was not looking for a cookie-cutter website but wanted one that told my story and focused on what made clients choose Arbor Wealth.
While their strength was helping to put my thoughts into words and structuring the site to flow smoothly, EBAM also took it a step further and assisted with the implementation of the website from making introductions to the site host, sitting through the calls with the designers and reviewing the site through its final launch. EBAM was professional, courteous and thorough every step of the way.