If you want to understand the importance of trust in your relationship with prospects and clients, I highly recommend The Trust Mandate, by Herman Brodie and Klaus Harnack.
Learn to be Curious
Curiosity may have killed the cat, but it will enhance your interaction with others and increase your AUM.
A New Approach to an Old Argument
The majority of individual investors still select actively managed mutual funds, although the trend has shifted markedly towards passive over the past decade.