The power of suggestion can’t be overstated. You can have a more meaningful impact by providing reassurance.
The Relationship Between Trust and Competence
The Solin Process ℠ is not an abstract theory. It was initially greeted with skepticism by advisors, because it’s so counterintuitive.
Likeability Power
Almost everyone wants to be liked, but few understand how to achieve a higher degree of “likeability.”