A fundamental tenet of the Solin Process℠ is the importance of getting to know your prospect. You do that by empowering the prospect to talk, and not by talking about yourself, your firm or your expertise. Taking notes changes the tone of the meeting, in a negative way.
Email marketing has been declared dead a time or two and yet it continues to deliver one of the best performances around. When done right, email marketers can see a $44 ROI for every dollar spent. That’s a good return.
My mission is helping other people achieve their financial dreams by fundamentally changing the way they invest. The goal is to convert people to a way of investing that’s supported by sound academic evidence.