Rather than denying the existence of conflicts, a better approach would be to adhere to the Best Practices formulated by the Institute for the Fiduciary Standard.
“Value” is Relative
The concern of your prospects is not: Do you add value? Clearly you do. Rather, it’s: Is the value you provide worth the fee you’re charging?
An Empathetic Misunderstanding
Our assumptions about the perspectives of others – including people we presumably know really well – are often incorrect.